Mark Kritz

Mark Kritz

2037 Ivanhoe Street, Denver, CO. 80207
Phone: 303.888.9200  E-Mail:

Director of Sales and Marketing

I will move your company and your people beyond expectations and to greater efficiencies and profitability. I thrive in leadership roles. I have a successful career in sales management, marketing management and Customer relationship management. My corporate leadership roles include several industries such as SaaS, B2B, Enterprise Sales, professional membership, legal services, media, recruitment and training, and internet marketing. I create and direct quota crushing B2B National and Regional Sales teams. I build and guide digital and B2B marketing teams and programs that consistently over perform, inbound and outbound call centers that run under budget and over quota. I manage the recruitment, and personnel development of my teams. I am a team builder. Team building is a passion second only to winning and I believe you must have one to achieve the other. My strengths also include developing strong client relationships, flexible problem solving, working with long and short sales cycles and growing a business from the ground up.


ElderCounsel, Director of Sales and Marketing                                                                        October 2012-November 2015

Increased sales from stagnant/declining to 30% (+) growth year-over-year.

Created the overall design, budget forecasting and management of sales channel generating 30%+ growth for privately held company with $100M in annual revenue.

Raised prices across the board while increasing sales volume and velocity.

Created entire team structure, team building, budget forecast, sales positioning, customer relationship management and go-to-market strategy.

Increased sales velocity by 70% through social media and advertising engagements.

Executed analyses of all statistics to determine potential growth; designed sales performance goals and monitored performance on a regular bases.

Initiated new programs that delivered 67% of company’s new customer engagements.

Coordinated sales synergy with all other company divisions.

Created new compensation model, consolidated 18+ commission arrangements into cohesive structure emphasizing revenue growth.

Supervised sales and marketing manpower as well as the hiring and training of key personnel.

Managed the enhancement of the company’s online presence, messaging and calls to action.

Consistently integrated plans with available budgets, processes, procedures, IT systems and others.

Designed successful sales techniques/strategies/tactics/ sales presentations/customer relationship management from customer and market feedback cutting lead times and increasing conversions.

Analyzed client list for growth opportunities; identified and opened new markets adding 75% growth.

Successfully designed training programs which cut costs by 40%.

Managed all potential sales opportunities including channel strategies and product segmentation.

Consistently accomplished and exceeded volume and profit goals by opening new markets and continuously improving the sales process and team dynamic.

Increased profits and deal/contract management resulting in 10% year-over-year increase in average deal margin for joint sales.

Developed qualified lead generation program contributing to 30x increase in average monthly revenue production for account managers.

MondoDoodle, Principal                                                                                                                                   2009-Present

Responsible for all aspects of sales strategy implementation, budget forecasting and customer relationship management in an effort to increase market share and sales volume.

Created entire team structure and team building operation.

Delivered all sales presentations and solution proposals.

Establish budgets, staff supervision, goals and objectives that aligned business strategy.

Plan, execute and control budget, compensation and finance.

Negotiate terms and contracts with new and current customers.

Evaluate, recommend and implement product pricing to improve sales volume.

Mentor and train sales management staff.

Evaluate, track and control goals, budget and timetables.

Manage personnel (hiring, performance, etc).

FirstNet Learning, National Sales Director: Enterprise Sales                                                                          2007-2012                  

Lead all aspects of sales, staff supervision, new business development (B2B and RFP) and customer relationship management.

Created entire team structure and team building operation.

Created working verticals and successfully closed long-cycle Enterprise sales in what was the worst economic environment.

Moved the largest self-insured fund in the US off their existing provider and on to my custom built platform.

Closed 12 of the top twenty self-insured municipal funds in the US.

Averaged long-cycle Enterprise Sales (B2B and RFP) of $90-$200 thousand dollars.

Directed off-site sales- Trade shows, association shows, sales presentations, client pitches and presentations.

Worked with client services, increased all accounts in adoption, usage and annual revenue.



BA - University of Texas -Austin                                                                                                                                     1992

  • ID#: 115176
  • Location: Denver, CO , 80207

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