Digital Marketing Director
As a company whose mission is to be the most progressive and inclusive money transfer business in the world, we deliver highly reliable payment services to our customers.
With over 402K locations in 165 countries, we have adopted the true identity of what it means to be multicultural and embody the idea of being family, no matter where we are.
At Ria, you'll be surrounded by colleagues from Denver, CO to Paris, FR and everywhere in between, who are dedicated to each other and empowered to be creative and nurture out of the box solutions.
Join our family.
Ria Digital is a start-up business unit within Ria, focused on leading the company into the fast-paced world of customer needs in the digital age.
From our websites to our mobile app, we are dedicated to delivering innovative products that ensure our customers' hard-earned money is received by their loved ones wherever they may be around the world.
At Ria Digital, we put our customers at the center of all we do, and our mission is to make their experience with sending money the best that it can be.
If you share a passion for innovation and a desire to help others, you will find a home at Ria Digital.
About the Position The Regional Digital Marketing Director (AMERICAS) will be responsible for working with the Global Digital Marketing team to drive, develop and execute the marketing strategy for the Ria Digital business in the Americas.
The Regional Digital Marketing Director will define and execute against market-specific tactics to drive new customer acquisition and repeat customers.
The ideal candidate will have a strong understanding of customer segmentation and demonstrated experience in managing global PPC, display and paid social campaigns.
The candidate will be responsible for managing the KPIs and analytics surrounding the results, and continuously evaluating the different marketing tactics to get the best ROI.
RESPONSIBILITIES Design and implement the digital marketing strategy driven by Global Marketing in all Ria digital send countries in the Americas region Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs to execute against overall company goals Own the results and analytics associated with the KPIs defined by the business; continuously evaluate the platforms, results, and test & learn to drive lower customer acquisition costs, as defined by the business Develop regional execution plans to support digital marketing tactics such as PPC, SEO, Display, Paid Social and other media opportunities Manage the media agency relationship, and modify plans and KPIs as necessary to hit the business goals Manage the regional marketing budgets across the different media functions and countries Lead development and execution of ethnic and other targeted marketing plans to reach Ria Digital's key corridors/segments Work closely with the digital marketing global counterparts for cooperation, shared learnings, and messaging opportunities Work closely with Ria brick & mortar (retail) marketing teams in the region to identify cross-channel synergies for an omni-channel customer strategy Define and test new strategies and media opportunities to find the best media mix to drive customer acquisition and transaction goals, while managing to budget and key business metrics Assist Global Marketing team in developing creative and messaging strategies Support Global Product team to market ongoing pricing initiatives and seasonal promotions Analyze regional competitors and recommend improvements to marketing strategies and messaging by country QUALIFICATIONS 8
years in a general digital marketing role, preferably in the financial services and/or payments industry.
Experience managing large scale digital marketing programs, including experience with media planning and execution & agent communication Experience managing a team (even a small one) Strong background in mobile marketing, including mobile app promotion Budget & KPI management, including CPA, payback period, ROI, and other defined metrics within the marketing analytics platform Excellent written and verbal communication skills including experience presenting to stakeholders and senior leadership A knack for staying organized with multiple deliverables and competing timelines Strong project management and communication skills including extensive multi-tasking and prioritization abilities Bonus points for these:
Initiative and Leadership, other languages will be a plus Recommended Skills Creativity Customer Acquisition Customer Data Management Data Analysis Digital Marketing Finance Estimated Salary: $20 to $28 per hour based on qualifications.
With over 402K locations in 165 countries, we have adopted the true identity of what it means to be multicultural and embody the idea of being family, no matter where we are.
At Ria, you'll be surrounded by colleagues from Denver, CO to Paris, FR and everywhere in between, who are dedicated to each other and empowered to be creative and nurture out of the box solutions.
Join our family.
Ria Digital is a start-up business unit within Ria, focused on leading the company into the fast-paced world of customer needs in the digital age.
From our websites to our mobile app, we are dedicated to delivering innovative products that ensure our customers' hard-earned money is received by their loved ones wherever they may be around the world.
At Ria Digital, we put our customers at the center of all we do, and our mission is to make their experience with sending money the best that it can be.
If you share a passion for innovation and a desire to help others, you will find a home at Ria Digital.
About the Position The Regional Digital Marketing Director (AMERICAS) will be responsible for working with the Global Digital Marketing team to drive, develop and execute the marketing strategy for the Ria Digital business in the Americas.
The Regional Digital Marketing Director will define and execute against market-specific tactics to drive new customer acquisition and repeat customers.
The ideal candidate will have a strong understanding of customer segmentation and demonstrated experience in managing global PPC, display and paid social campaigns.
The candidate will be responsible for managing the KPIs and analytics surrounding the results, and continuously evaluating the different marketing tactics to get the best ROI.
RESPONSIBILITIES Design and implement the digital marketing strategy driven by Global Marketing in all Ria digital send countries in the Americas region Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs to execute against overall company goals Own the results and analytics associated with the KPIs defined by the business; continuously evaluate the platforms, results, and test & learn to drive lower customer acquisition costs, as defined by the business Develop regional execution plans to support digital marketing tactics such as PPC, SEO, Display, Paid Social and other media opportunities Manage the media agency relationship, and modify plans and KPIs as necessary to hit the business goals Manage the regional marketing budgets across the different media functions and countries Lead development and execution of ethnic and other targeted marketing plans to reach Ria Digital's key corridors/segments Work closely with the digital marketing global counterparts for cooperation, shared learnings, and messaging opportunities Work closely with Ria brick & mortar (retail) marketing teams in the region to identify cross-channel synergies for an omni-channel customer strategy Define and test new strategies and media opportunities to find the best media mix to drive customer acquisition and transaction goals, while managing to budget and key business metrics Assist Global Marketing team in developing creative and messaging strategies Support Global Product team to market ongoing pricing initiatives and seasonal promotions Analyze regional competitors and recommend improvements to marketing strategies and messaging by country QUALIFICATIONS 8
years in a general digital marketing role, preferably in the financial services and/or payments industry.
Experience managing large scale digital marketing programs, including experience with media planning and execution & agent communication Experience managing a team (even a small one) Strong background in mobile marketing, including mobile app promotion Budget & KPI management, including CPA, payback period, ROI, and other defined metrics within the marketing analytics platform Excellent written and verbal communication skills including experience presenting to stakeholders and senior leadership A knack for staying organized with multiple deliverables and competing timelines Strong project management and communication skills including extensive multi-tasking and prioritization abilities Bonus points for these:
Initiative and Leadership, other languages will be a plus Recommended Skills Creativity Customer Acquisition Customer Data Management Data Analysis Digital Marketing Finance Estimated Salary: $20 to $28 per hour based on qualifications.
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