Lead Channel Marketing Specialist
Job Family Marketing - General Who We Are Transamerica has been helping people feel better about the future for more than 100 years.
We provide investment, retirement, and life insurance solutions to more than 11 million customers throughout the U.
S.
But the way we see it, our responsibility goes beyond our clients' accounts.
We're in the business of helping people live well and empowering them to create a better tomorrow through the financial and health-related habits they form today.
We help people prepare by providing solutions that consider the whole picture.
What We Do Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, Employee Benefits, and Financial Assets), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People, Places & Brand; Risk; and Technology).
Job Description Summary Execute cross-functional marketing campaigns to support the sale of company products and services supporting our mutual funds channel.
Job Description Responsibilities Work with the channel marketing team in the creation of key Mutual Fund content including Factsheets, Pitchbooks, Asset class concepts, and industry specific thought leadership.
Manage projects from start to finish with a focus on hitting key milestones.
Lead the execution of Mutual Fund marketing projects to drive growth strategies for key partners.
Partner with Sales and Product stakeholders to develop new content related to Transamerica Mutual Funds and capital markets concepts.
Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
Provide ongoing support for the marketing collateral suite including quarterly and annual update cycles.
Report on productivity, priorities, issues, and opportunities for improvement.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
Serve as an internal escalation point for Fund collateral related issues.
Qualifications Bachelor's degree in marketing, business, communications or equivalent experience Eight years of experience in marketing communications, digital marketing or project management Thorough understanding of traditional and digital platforms Broad experience developing and executing digital campaigns and complex projects Technical acumen to design campaigns that optimize the use of marketing platforms Creative thinker Excellent communication and relationship building skills Organizational skills to manage multiple projects in a fast-paced environment Preferred Qualifications Thorough understanding of the creative process for developing content.
Detail oriented and able to manage and prioritize multiple projects at once.
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront Great attitude and a team player.
Experience with change management Financial services industry experience, preferably in Mutual Funds or Asset Management sectors.
Working Conditions Hybrid/Remote environment Compensation Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws.
It is estimated based on what a successful candidate might be paid in certain Company locations.
The Salary for this position generally ranges between $85K-105K.
This range is an estimate, based on potential qualifications and operational needs.
Salary may vary above and below the stated amounts, as permitted by applicable law.
Additionally, this position is typically eligible for an Annual Bonus of 12.
5% based on the Company Bonus Plan/Individual Performance and is at Company discretion.
What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.
Compensation Benefits Competitive Pay Bonus for Eligible Employees Benefits Package Pension Plan 401k Match Employee Stock Purchase Plan Tuition Reimbursement Disability Insurance Medical Insurance Dental Insurance Vision Insurance Employee Discounts Career Training & Development Opportunities Health and Work/Life Balance Benefits Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars Parental Leave - fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance Employee Assistance Program College Coach Program Back-Up Care Program PTO for Volunteer Hours Employee Matching Gifts Program Employee Resource Groups Inclusion and Diversity Programs Employee Recognition Program Referral Bonus Programs Peer Recognition Program (BRAVO) Inclusion & Diversity Transamerica has made a strong commitment to inclusion and diversity, and we are proud to be an organization where all perspectives are valued.
Transamerica has earned recognition for its strong efforts year-over-year, including from the Human Rights Campaign's Foundation Corporate Equality Index, the Diversity Best Practices Inclusion Index, and Seramount's 100 Best Companies list.
In addition, as part of Transamerica's commitment to maintaining an inclusive workplace, the company sponsors employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity.
ERGs are open to all employees and provide a supportive environment for raising diversity awareness and promoting inclusive behavior.
Giving Back Transamerica believes our responsibilities extend beyond our corporate walls.
That's why we created the Aegon Transamerica Foundation in 1994.
Through a combination of financial grants and the volunteer commitment of our employees, this foundation supports nonprofit organizations focused on the education, health, and well-being of the communities where we live and work.
https:
//www.
transamerica.
com/why-transamerica/aegon-transamerica-foundation Transamerica's Parent Company Aegon acquired the Transamerica business in 1999.
Aegon's roots go back more than 175 years to the first half of the nineteenth century.
Since then, Aegon has grown into an international company, with businesses in the Americas, Europe, and Asia.
Today, Aegon is one of the world's leading financial services organizations, providing life insurance, pensions, and asset management.
As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.
Websites Transamerica Protecting Your Wealth and Health since 1906 Aegon Group Corporate Website Aegon Management Team Transamerica Leadership - Standing For Financial Innovation Since 1906 Transamerica Recommended Skills Asset Management Attention To Detail Capital Markets Change Management Communication Content Management Estimated Salary: $20 to $28 per hour based on qualifications.
We provide investment, retirement, and life insurance solutions to more than 11 million customers throughout the U.
S.
But the way we see it, our responsibility goes beyond our clients' accounts.
We're in the business of helping people live well and empowering them to create a better tomorrow through the financial and health-related habits they form today.
We help people prepare by providing solutions that consider the whole picture.
What We Do Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, Employee Benefits, and Financial Assets), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People, Places & Brand; Risk; and Technology).
Job Description Summary Execute cross-functional marketing campaigns to support the sale of company products and services supporting our mutual funds channel.
Job Description Responsibilities Work with the channel marketing team in the creation of key Mutual Fund content including Factsheets, Pitchbooks, Asset class concepts, and industry specific thought leadership.
Manage projects from start to finish with a focus on hitting key milestones.
Lead the execution of Mutual Fund marketing projects to drive growth strategies for key partners.
Partner with Sales and Product stakeholders to develop new content related to Transamerica Mutual Funds and capital markets concepts.
Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
Provide ongoing support for the marketing collateral suite including quarterly and annual update cycles.
Report on productivity, priorities, issues, and opportunities for improvement.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
Serve as an internal escalation point for Fund collateral related issues.
Qualifications Bachelor's degree in marketing, business, communications or equivalent experience Eight years of experience in marketing communications, digital marketing or project management Thorough understanding of traditional and digital platforms Broad experience developing and executing digital campaigns and complex projects Technical acumen to design campaigns that optimize the use of marketing platforms Creative thinker Excellent communication and relationship building skills Organizational skills to manage multiple projects in a fast-paced environment Preferred Qualifications Thorough understanding of the creative process for developing content.
Detail oriented and able to manage and prioritize multiple projects at once.
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront Great attitude and a team player.
Experience with change management Financial services industry experience, preferably in Mutual Funds or Asset Management sectors.
Working Conditions Hybrid/Remote environment Compensation Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws.
It is estimated based on what a successful candidate might be paid in certain Company locations.
The Salary for this position generally ranges between $85K-105K.
This range is an estimate, based on potential qualifications and operational needs.
Salary may vary above and below the stated amounts, as permitted by applicable law.
Additionally, this position is typically eligible for an Annual Bonus of 12.
5% based on the Company Bonus Plan/Individual Performance and is at Company discretion.
What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.
Compensation Benefits Competitive Pay Bonus for Eligible Employees Benefits Package Pension Plan 401k Match Employee Stock Purchase Plan Tuition Reimbursement Disability Insurance Medical Insurance Dental Insurance Vision Insurance Employee Discounts Career Training & Development Opportunities Health and Work/Life Balance Benefits Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars Parental Leave - fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance Employee Assistance Program College Coach Program Back-Up Care Program PTO for Volunteer Hours Employee Matching Gifts Program Employee Resource Groups Inclusion and Diversity Programs Employee Recognition Program Referral Bonus Programs Peer Recognition Program (BRAVO) Inclusion & Diversity Transamerica has made a strong commitment to inclusion and diversity, and we are proud to be an organization where all perspectives are valued.
Transamerica has earned recognition for its strong efforts year-over-year, including from the Human Rights Campaign's Foundation Corporate Equality Index, the Diversity Best Practices Inclusion Index, and Seramount's 100 Best Companies list.
In addition, as part of Transamerica's commitment to maintaining an inclusive workplace, the company sponsors employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity.
ERGs are open to all employees and provide a supportive environment for raising diversity awareness and promoting inclusive behavior.
Giving Back Transamerica believes our responsibilities extend beyond our corporate walls.
That's why we created the Aegon Transamerica Foundation in 1994.
Through a combination of financial grants and the volunteer commitment of our employees, this foundation supports nonprofit organizations focused on the education, health, and well-being of the communities where we live and work.
https:
//www.
transamerica.
com/why-transamerica/aegon-transamerica-foundation Transamerica's Parent Company Aegon acquired the Transamerica business in 1999.
Aegon's roots go back more than 175 years to the first half of the nineteenth century.
Since then, Aegon has grown into an international company, with businesses in the Americas, Europe, and Asia.
Today, Aegon is one of the world's leading financial services organizations, providing life insurance, pensions, and asset management.
As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.
Websites Transamerica Protecting Your Wealth and Health since 1906 Aegon Group Corporate Website Aegon Management Team Transamerica Leadership - Standing For Financial Innovation Since 1906 Transamerica Recommended Skills Asset Management Attention To Detail Capital Markets Change Management Communication Content Management Estimated Salary: $20 to $28 per hour based on qualifications.
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