Email Marketing Specialist
Quick Apply Full-time 14 hours ago Full Job Description About Tribute Technology:
At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions.
Our mission is to help communities around the world celebrate life and pay tribute to those we love.
Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher.
We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.
Position
Summary:
The Email Marketing Specialist is responsible for development of contact strategies for B2C customers and, B2B emails, for Tribute Technology products and services.
This includes creating and executing email marketing campaigns and analyzing data to optimize future campaigns.
The Email Marketing Specialist supports product conversion, sales growth, and loyalty and customer retention.
Responsibilities:
Creation and execution of all email campaigns, including building emails templates, asset creation and coordination, running data segmentation reports, scheduling and reporting on results Identify standard customer journeys and develop triggered campaigns including onboarding and post-purchase Create and execute effective lead generating campaigns to support key products and initiatives Create content to support the customer journey as needed Ensure emails are on brand, mobile-friendly, and proofread for clarity, grammar, and spelling.
Create and execute lead nurturing, cross-sell, win-back, loyalty, retention & transactional email campaigns Identify assets and landing pages needed for campaigns and contribute to collection or creation of assets Create and execute A/B tests, report on results and identify areas of improvement Develop reporting for campaign and impact on campaign goals (sales lift, conversion improvements, database growth, data enrichment, etc.
) Develop KPI reports that tell the story behind the data to non-technical team members Education and
Experience:
Post secondary education required, college degree preferred 3
years of experience managing email campaigns for E-Commerce with 3
years of experience with CRM like Salesforce or GoHighLevel required Experience mapping customer journeys for email triggers, segmentation, and behavior and interest targeting CAN-SPAM laws and ADA compliance Understanding of email marketing best practices and proactive drive to explore emerging technologies Proficient with Excel, Photoshop/Lightroom, web analytics tools Travel:
Drive occasionally for events, meetings, etc.
Benefits:
Health and Insurance Benefits Generous Retirement match Exponential growth potential in a growing company We are committed to maintaining inclusive, barrier-free recruitment and selection processes and work environments.
If you are contacted in relation to this or any other job opportunity or testing, please advise a representative in a timely manner of the accommodation measures which are required in order to enable you to be assessed in a fair and equitable manner.
All information received relating to accommodation measures will remain confidential.
Please note that we will not automatically consult accommodation requests from prior selection processes.
Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions.
Our mission is to help communities around the world celebrate life and pay tribute to those we love.
Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher.
We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.
Position
Summary:
The Email Marketing Specialist is responsible for development of contact strategies for B2C customers and, B2B emails, for Tribute Technology products and services.
This includes creating and executing email marketing campaigns and analyzing data to optimize future campaigns.
The Email Marketing Specialist supports product conversion, sales growth, and loyalty and customer retention.
Responsibilities:
Creation and execution of all email campaigns, including building emails templates, asset creation and coordination, running data segmentation reports, scheduling and reporting on results Identify standard customer journeys and develop triggered campaigns including onboarding and post-purchase Create and execute effective lead generating campaigns to support key products and initiatives Create content to support the customer journey as needed Ensure emails are on brand, mobile-friendly, and proofread for clarity, grammar, and spelling.
Create and execute lead nurturing, cross-sell, win-back, loyalty, retention & transactional email campaigns Identify assets and landing pages needed for campaigns and contribute to collection or creation of assets Create and execute A/B tests, report on results and identify areas of improvement Develop reporting for campaign and impact on campaign goals (sales lift, conversion improvements, database growth, data enrichment, etc.
) Develop KPI reports that tell the story behind the data to non-technical team members Education and
Experience:
Post secondary education required, college degree preferred 3
years of experience managing email campaigns for E-Commerce with 3
years of experience with CRM like Salesforce or GoHighLevel required Experience mapping customer journeys for email triggers, segmentation, and behavior and interest targeting CAN-SPAM laws and ADA compliance Understanding of email marketing best practices and proactive drive to explore emerging technologies Proficient with Excel, Photoshop/Lightroom, web analytics tools Travel:
Drive occasionally for events, meetings, etc.
Benefits:
Health and Insurance Benefits Generous Retirement match Exponential growth potential in a growing company We are committed to maintaining inclusive, barrier-free recruitment and selection processes and work environments.
If you are contacted in relation to this or any other job opportunity or testing, please advise a representative in a timely manner of the accommodation measures which are required in order to enable you to be assessed in a fair and equitable manner.
All information received relating to accommodation measures will remain confidential.
Please note that we will not automatically consult accommodation requests from prior selection processes.
Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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